“Felix has carved his own path in this crazy dance music world, building a loyal fan base track by track” — Billboard
”It goes from a cool electro place into some more mellow, halftime vibes during the hook. No earth-shattering drops, no pandering. This is just good music for great people.” — COMPLEX
Platinum hit producer Taelor Deitcher aka Felix Cartal and Sophie Simmons shared yesterday their video for their latest single, “Mine”, which premiered via Vancouver Sun. The music video has an impressive team of creatives behind with the likes of Marc Webb (The Weeknd, Chevy, Vodafone) as director, and Carlee Wallace (whose client list includes Teen Vogue, Marie Claire US, and Billboard) for concept, styling, and production. The music video provides a hyper-stylized social commentary on a couple caught in mundane tasks with bold, block coloring and is filled with quirky energy combating mindless repetition.
Watch Felix Cartal and Sophie Simmons’s “Mine” video here: https://youtu.be/U5DjVmBsi2o
The music video showcases the beauty and pain of remembering past lovers and relationships, in bright block colors and distorted daily scenes. Visually and audibly embodying nostalgia, we are shown a couple bound in monotonous tasks in an amplified environment having created their own unanimous rhythm within them. Specific and deliberate household acts are contrasted with more romanticized footage of the couple on the beach. Shots of Sophie Simmons break up the series of scenes that bring a more natural element to the video, providing reprise. Her clear, honeyed vocals and the light production style play well into the video with the neon fabrics tying in a more traditional “pop” element.
Speaking on the music video, Felix Cartal said, “The ‘Mine’ music videos a highly stylized interpretation of past lovers and relationships. What often seems mundane and diminished at the time, can become some of the larger things that you cherish most from a previous relationship. The closing scene of the chairs facing opposite directions represents how close you can feel to someone while also being apart. I’ve been obsessed with color blocking videos, influenced by a lot of the Tyler The Creator and Billie Eilish stuff, I wanted to amplify that vision in my own way, and Carlee Wallace (Art Director) really helped take it in that direction.”
“Mine” premiered via Wonderland Magazine as well as on the tastemaker YouTube channel Mr. SuicideSheep. Felix CArtal has collaborated with Kaskade on ‘More’ and R3HAB on ‘Killing Time’ and has done official remixes for the likes of Selena Gomez, Zedd, Galantis, Dillon Francis, MØ, Ellie Goulding, and Diplo. With over 1.96 million Spotify monthly listeners and over 200 million Spotify plays and counting, the DJ and producer has been featured by major Youtube channels such as Trap Nation, Mr. SuicideSheep, MrRevillz, Chill Nation, Selected, xKito amongst others accumulating over 87 million Youtube views. He has also seen support from BBC Radio 1’s Danny Howard, and Diplo and Friends, as well as SiriusXM Chill who have been heavy supporters of several singles, while his Weekend Workout radio show is also featured on SiriusXM Diplo’s Revolution.
Los Angeles born Sophie Simmons’s single, “Black Mirror” debuted on Billboard’s Dance Club Songs chart at Number 43 and remained on the list for ten weeks, peaking at Number 20. She has been featured in tastemaker publications such as Vanity Fair, Billboard, YourEDM, and Cosmopolitan.
Follow Felix Cartal:
https://www.felixcartal.com/
https://www.facebook.com/felixcartal
https://twitter.com/felixcartal
https://soundcloud.com/felixcartal
https://www.instagram.com/felixcartal/
https://www.youtube.com/user/felixcartal
Follow Sophie Simmons:
https://www.sophietsimmons.com/
https://www.facebook.com/SophieTSimmons
https://twitter.com/sophietsimmons
https://soundcloud.com/sophietweedsimmons
https://www.instagram.com/sophietsimmons
brian@photosbybrian.co